Trends in the market
Know your client
The need for product customisation brings with it the need to know the customer better. Digitalisation allows building a unique view of the customer that will provide high analytical capabilities and improve the service and customer experience.
Automatise and optimise processes
AI and automation will have a profound impact and improve business results by impacting customer experience, cost optimisation, operational efficiency, market competitiveness and new business models.
Personalise products
Customers are looking for personalised offers, based on on-demand use and the “all-in-one” concept. Flexible coverage, microinsurance and peer-to-peer insurance will be the medium-term preference. modern marketing technology, analytical tools, and a plethora of client data enable businesses to conduct a huge number of customised campaigns.
Advanced analytics and proactiveness
Technologies such as IoT, through all types of mobile devices, will be especially useful in property and casualty insurers, enabling them to extract accurate, real-time data and facilitating proactive, timely and highly personalized interventions.
New models
Digital models will also reduce intermediaries in the value chain, which account for up to 80% of premiums collected. New lifestyles reimagine relationships with insurers. APIs integrate data from multiple sources, deeper understanding of behaviour will enable more accurate risk assessments, personalized premiums for better customer experience and brand loyalty and a reduction in false claims.
Optimised customer profiles have a number of direct positive effects on sales and marketing
On one hand, the quality of communication can be significantly increased, on the other hand, the speed of interaction can also be significantly improved. At the same time, enhanced insights into customer needs can also be used profitably in the area of product development.
AI-based solutions for insurance sector
Client unique ID
We can help you build your unique customer view, aggregating different sources of information, both online and offline, around a unique anonymised customer ID to maximize the personalisation of the offer.
Visual analytics
The capabilities of AI applied to image analysis, both still and moving, automates claims assessment processes and accelerates the resolution of incidents in physical environments or on digital entities, streamlining your operations by converting this information into searchable, qualifiable, actionable data using computer vision.
Automatisation of mail inbox and document extraction
Improves processes through the incorporation of AI to simple and repetitive tasks such as the classification of incoming emails, automatically directing them to different areas,reducing high levels of spam and streamlining processes by automating the extraction of data from formal and informal documents and generating standardised reports from them to facilitate the management of back office tasks.
Personalisation and improvement of recommendation engine
Use customer insight and advanced analytics capabilities to find the most profitable services and products for each customer, reducing the abandonment risk, and finding the best next best action at any given moment to build customer loyalty.
We help our clients transform their business through data
“Keepler is a very reliable and skilled provider, always understanding the client’s needs and providing the right piece of advice at the right time. Clearly, they are a key piece of the team”
Thinking about the future?
These are the goals for your business
New business models and revenue streams to increase your turnover.
Increased profitability of your service portfolio.
Reduced operating costs and improved efficiency through automation.
Would you like to talk about your business?
