How Google Cloud and Keepler lead sustainability in the IT industry

The Cloud will lead organisations’ sustainability goals

In a world increasingly conscious of environmental impact, sustainability has become a priority for companies in all sectors. In the IT sector, hyperscalers and partners are leading the way by adopting sustainable approaches to their operations and encouraging their customers to do the same. In this article, we will explore how Google Cloud has become a benchmark in sustainability goals of their companies, leading the way to a more sustainable future.

Google Cloud’s sustainable approach

Since its founding, Google has demonstrated a strong commitment to sustainability. At Google Summit 2023 in Madrid, the company reaffirmed its vision to be 100% renewable energy powered and carbon neutral by 2030. Google Cloud, its cloud services division, has been instrumental in implementing sustainable strategies to achieve these ambitious goals. Some of the measures they have taken include:

1. Use of renewable energy: Google Cloud has invested massively in renewable energy to power their data centers. They have signed long-term agreements to purchase solar and wind power, significantly reducing their carbon footprint.
2. Energy efficiency: By implementing advanced cooling technologies, optimizing server performance and intelligent energy management, Google Cloud has managed to improve the energy efficiency of its data centers.
3. Carbon offsetting: To offset unavoidable carbon emissions, Google Cloud invests in certified carbon offsetting projects, ranging from reforestation to carbon capture and storage.

The impact of the Cloud on the sustainability goals of companies

The adoption of cloud solutions, such as those offered by Google Cloud and implemented by integrators like Keepler, have a significant impact on the sustainability goals of client companies. Some of the benefits include:

1. Reduced carbon footprint: By migrating to the cloud, companies can reduce their energy consumption and the need for on-premises infrastructure, resulting in a reduced carbon footprint.
2. Resource optimization: The cloud enables companies to optimize the use of resources, resulting in reduced waste and greater operational efficiency.
3. Fostering sustainable innovation: The cloud provides tools and resources to develop more sustainable technology solutions, such as process optimization, intelligent energy management and data analysis to identify opportunities for improvement.

Leading the way to a more sustainable future

Keepler, as a Google Cloud partner, plays a key role in promoting sustainability among its customers. Some of the ways it impacts the sustainability goals of other companies include:

1. Advising on the adoption of sustainable cloud solutions: helping its customers migrate to the Google Cloud by providing expert advice on how to make the most of the sustainable solutions available.
2. Development of customized solutions: works closely with its customers to develop customized technology solutions that address specific challenges related to sustainability and operational efficiency.
3. Education and awareness: strives to “educate” its customers on sustainability best practices, highlighting the positive impact that adopting cloud solutions can have on their environmental goals.

By migrating to the cloud and leveraging the sustainable solutions offered by Google Cloud, companies can reduce their carbon footprint, optimize resources and foster sustainable innovation. Keepler plays a key role as a cloud partner, helping its customers achieve their sustainability goals and guiding them on the path to a greener, more prosperous future.

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